Article by hi joiney

 Five StarSince the beginning of this month on the 12th release in the province-wideKitchenElectrical consumption questionnaire, as 24 of more than 8,600 were recovered, of which 7470 were valid questionnaires. Survey on consumer spending in the kitchen during the ten issues of concern to the investigation. Five Star has to invite relevant professionals to analyze the questionnaire results, jointly issued the “2005 White Paper on kitchen appliances consumer.” 1, consumption potential is suddenly within a year of purchase intention as high as 59.1% According to the survey report, a year intends to purchase kitchen appliances to consumers as high as 59.1%. In recent years this figure due to deliver a large number of new properties, newDecorationThe family is the release of purchasing power. According to the State Council Development Research Center of Market Economy Research Institute, ChinaMarket KitchenResearch Advisory report analyzes the recent years, ChinaKitchen AppliancesAnnual sales rising at a rate of 35% in the next 5 years,SellAmount to nearly 10 billion yuan every year. 2, replacement of kitchen and bath products as main theme According to the survey, 45.24 percent of the consumers to buy kitchen appliances are the latest two years ago. Updated kitchen and bathroom products kitchen products also determine the speed demand situation. According to industry data, kitchen appliances and white goods needs ratio of 1:1, but a higher rate makes the kitchen much higher than the rate of product replacementTV, Refrigerators and other durable consumer goods, average of 4 to 5 years should be updated, so the market demand is actually greater in recent years, demand is still rising exponentially. Related departments survey also shows that in the next decade, with nearly 33% of households will move into new house which means there are 2.6 million each year over the kitchen appliances to replacement. 3,Promotions: Consumers are more willing to accept direct discount prices. Survey asked consumers when purchasing kitchen appliances at the time of acceptance of what benefits the most when there is 81.4% of consumer choice, “direct price discount.” Planning Center Five Star relevant person in charge explained that over the years from five-star view of promotion effect of feedback, but also deliver the same message. Now consumers become more rational consumer behavior, which is also put forward higher requirements for businesses and avoid patterns fancy promotions, give more consideration to the needs of consumers. Consumers when purchasing kitchen and other products less and less patience with some businesses play priceGameMore willing to accept lower prices direct sales. The kitchen appliance section, five-star refused all blockbusters machine, time-limited promotions and other limited purchase. Five-Star three times making it up very early commitment to raise prices. And Five Star Five Star has always been low-cost low-costOperationPolicy as a support, and promise to be the cheap route in the end. 4, consumers in the home appliancesMarketplaceBuy the most fancy kitchen products are service, price. Consumer appliance store to buy kitchen and bathroom products to the most fancy “services” and “price” accounted for the proportion of all the questionnaires were 41.7% and 36.32%. Many consumers interviewed said that the barrier to other kitchen products home appliances, for the purchase and installation of relatively high professional requirements. Such asWater heaterThe quality of a class of products will install directly affect the use of the product quality. Five Star Professional Services represents the position justHome appliance chainImportance for the services business. The survey also proved that consumers buy these products in the five-star most like to receive a professional service. Survey also kitchen and bathroom products consumers buy the most complained about issue, select aBrandTen reasons for such products, conducted a survey. Results forAppliance RetailIndustries, especially the kitchen and bathroom products vendors has a positive significance. Five Star for consumers are most concerned about, the most complained about problems, timely introduction of the specialized services as the subject of kitchen appliances section. “2005 Consumer White Paper, kitchen appliances,” also published to guide consumers to better science, the right kitchen appliance consumption. According to the results of the questionnaire feedback obtained consumer spending in the process of kitchen appliances are most concerned about product quality, price, service, commitment to honor the five areas and consumer guidance. Five Star also solemnly pledge to the community 500: 100% high-quality products, affordable price of 100%, 100% protection service, shopping, 100% satisfaction, commitment to 100% cash. Five StarKitchenwareElectrical survey Your kitchen appliances when choosing the most value brand B. function C. A. Styles D. E. cost-effective quality 15.63% 17.19% 9.38% 40.63% 17.19% Your kitchen appliances when they buy Favorite way of benefits: A. single package discount direct discount B. C. Gift 81.40% 11.63% 6.98% Kitchen appliances for things you care about most: A. delivery speed, quality installation B. Free maintenance,SecurityC. maintenance of speed, quality 22.05% 43.62% 34.33% You choose a particular brand of factors: (Choose) A. B. Energy-saving design features D. C. Quality of Service E. Security F. G. I. reputation of the best value for money reputation H. 8.72% 11.28% 8.57% 13.14% 12.57% 20.57% 12.00% 6.86% 6.29% Your most trusted kitchen appliance brand: A.Kitchen appliances(Stove hoodDisinfectionCabinet) C. water heater safety F. E. G. reputation H. reputation of quality best value for money I. Side too, Shuaikang, boss, Vantage,Haier86.47% AO Smith 13.14% 12.57% 20.57% 12.00% 6.86% 6.29%